Femi Adebayo opens Euphoria360 Hub in Lagos: what the new film centre offers

Femi Adebayo has opened Euphoria360 Hub, a film and media production centre in Oregun, Lagos. Lagos State Deputy Governor Dr Kadri Obafemi Hamzat commissioned the facility on Tuesday 6 October, with a large turnout of Nollywood stars. The Euphoria360 Hub will also house a film academy for young creatives. Here is what the hub offers, who was there, what the Lagos government promised, and what we still don’t know.

By Editorial Team

What we know

• The opening (FACT). The facility was commissioned by Deputy Governor Hamzat on Tuesday 6 October 2026 in Oregun, Lagos, according to the News Agency of Nigeria (NAN), Vanguard and Pulse Nigeria. Adebayo also announced it on his Instagram page.
• What it is (REPORTED). NAN reports that the hub is the headquarters of Adebayo’s company, Euphoria360 Media Ltd, and provides production, post-production, distribution and training services. Some outlets write the name as “Euphoria 360 Hub”.
• A film academy (REPORTED). The building houses the Euphoria360 Film Academy, which NAN says will offer training, workshops, masterclasses, internships and networking for emerging filmmakers and other creatives.
• Already in use (REPORTED). Pulse Nigeria reports that Davido’s “B4 B4” music video, with Mayorkun and FOLA, was shot at the hub before its official opening.

What the Euphoria360 Hub offers

According to NAN, Adebayo said the centre can handle video editing, motion graphics, sound design and mixing, colour grading and visual effects. It will also offer content distribution, equipment rental, advertising, public relations and media consultancy. Pulse adds that the space is set up for film and television shoots, music videos, live events and recording, and that it includes accommodation and a kitchen for cast and crew working on long productions.

In simple terms, Adebayo is pitching a one-stop shop. Instead of shooting in one place, renting equipment in another and sending footage across Lagos for editing and sound, a production could do most of that work in a single location. “Today, the entire industry gets a new address, and a new era begins right here,” he said at the launch, according to Independent Newspaper Nigeria.

He called the project the realisation of a long-held dream. “My gratitude goes out to my family, colleagues and supporters who have contributed to the realisation of the project,” he said, as quoted by NAN.

Why this matters for Nollywood

Nigeria’s film business is growing, but much of it still runs on rented houses, hired kit and post-production squeezed into small studios. Purpose-built production space is limited, especially at busy times of year. Pulse noted that the hub opens as the industry gears up for December, when the biggest cinema releases arrive.

That cinema market is getting bigger. The faith-based film Agbara Nla has just had the biggest Nollywood opening outside December, as we reported in Agbara Nla’s ₦170.6m opening weekend. December is still where the records are set, as our list of the highest-grossing Nollywood films shows. Bigger releases need more shooting days, better sound and more polished post-production, which is the gap a hub like this is trying to fill.

Adebayo knows that market well. His company has made some of the most watched Yoruba-language productions of recent years, including King of Thieves (2022), the Netflix film Jagun Jagun (2023) and the Netflix series Seven Doors (2024). That work sits in a long Yoruba screen tradition that began with travelling theatre, as our history of Nollywood explains.

Who was there

The launch drew a large Nollywood crowd. NAN lists Richard Mofe-Damijo (RMD), Odunlade Adekola, Kunle Afolayan, Dele Odule and Yemi Sodimu among the guests, and Pulse also names Ramsey Nouah.

The most talked-about moment came from Adebayo’s father, the veteran Yoruba actor Adebayo Salami, popularly known as Oga Bello. Pulse reports that he struggled to hold back tears while speaking. “I am deeply proud of my son and what he has achieved with this project,” he said, according to NAN. Veteran actress Peju Ogunmola also prayed for the family, and Adekola joked about the money behind such an ambitious project, Pulse reports.

What the Lagos government said

Hamzat used the launch to set out Lagos State’s plans for the creative industry, according to Vanguard and Independent:

• Theatres. He said the state is building theatres in Ikorodu and Badagry.
• Training. He said Lagos plans to train up to one million residents in different fields, including filmmaking, acting and photography, and that training should be linked to jobs.
• Contracts and IP. He urged industry leaders to identify the barriers holding the sector back, especially in intellectual property, contracts and skills. “Talent is never the problem in Africa. We have the talents. But people must understand even contracts,” he said, as quoted by Independent.
• The bigger picture (CLAIM). Hamzat said the global creative industry generates about $4 trillion, but Africa earns only about 1.7% of that revenue. These are his figures. We have not independently checked them.

Sunday Dare, Special Adviser to the President on Media and Public Communication, also spoke. Vanguard reports that he called the entertainment industry a powerful force for Nigeria’s global visibility.

What we don’t know yet

Some reports of the launch described the hub as a multi-billion-naira project. We did not find an on-record figure from Adebayo or his company, so we have left the cost out. Prices for renting the studios and equipment have not been published, and the academy has not yet announced course dates, fees or how to apply.

What happens next

• Watch Euphoria360’s official channels for details of studio bookings and the first academy intake.
• The first productions shot there will show whether the hub changes how Nollywood films are made. Music videos are already using it.
• Lagos State’s theatre projects in Ikorodu and Badagry are the next test of the government’s promises to the industry.

More Nollywood coverage: Nollywood.

Photo credits: Featured image: Adebayo Salami (Oga Bello), Femi Adebayo’s father, who spoke at the launch. Photo: Tiwa ‘n’ Tiwa, via Wikimedia Commons (CC BY-SA 4.0). Source. In-article image: Femi Adebayo. Photo: Tunesh247, via Wikimedia Commons (CC BY-SA 4.0). Source.

Sources

• News Agency of Nigeria: Actor Femi Adebayo unveils entertainment hub in Lagos (6 Oct 2026)
• Vanguard: Lagos to deepen creative industry support — Hamzat (Oct 2026)
• Independent Newspaper Nigeria: Hamzat calls for greater investment in Lagos creative industry (Oct 2026)
• Pulse Nigeria: Femi Adebayo opens creative hub as Oga Bello gets emotional (6 Oct 2026)
• Pulse Nigeria: Femi Adebayo opens new film hub ahead of Detty December (6 Oct 2026)