Facebook still pays creators, but not the way it used to. In-stream ads, Ads on Reels and the Performance bonus all ended on 31 August 2025. Meta now pays through one programme, Facebook Content Monetization, which rewards the qualified views and watch time of your public Reels, videos, photos, stories and text posts. This Facebook money calculator gives you two answers: what Content Monetization could pay you each month, and what to charge a brand for a sponsored post or Reel.
Good news for Nigerian creators: Nigeria is on Meta’s list of eligible countries, along with Ghana, Kenya, South Africa, Egypt, the UK, the US and about 60 others. The catch is that the programme is invitation-only. You need an invite in your Professional Dashboard or Meta Business Suite, and your posts must be in a supported language. English qualifies, but Yoruba, Hausa, Igbo and Nigerian Pidgin aren’t on Meta’s current list. If you live outside the listed countries, untick the country box and the calculator will show zero, along with what the same audience would earn.
Meta doesn’t publish a rate, so we use 2026 creator and network data. US, UK, Canadian and Australian audiences typically pay about $0.08–$0.40 per 1,000 views, while mostly Nigerian audiences pay far less, at about $0.005–$0.05. Where your viewers live matters more than anything else, so a page with a strong diaspora following can out-earn a bigger, purely local page.
How to use it
- Choose Content Monetization earnings or Sponsored post or Reel rate.
- For earnings, enter your monthly views, your page niche and where most of your audience lives. For brand deals, enter your followers, your average reactions, comments and shares per post, and the content type.
- Pick a currency and press Estimate my earnings.
Your Professional Dashboard shows your real earnings per 1,000 qualified views, so always check it against our numbers. For other platforms, try our Instagram money calculator or the YouTube money calculator. All figures are estimates, not guarantees.
How it's calculated
- Facebook's old in-stream ads, Ads on Reels and Performance bonus programmes ended on 31 August 2025. Meta now pays creators through Facebook Content Monetization, based on qualified views and watch time of public reels, photos, stories and text posts.
- Meta does not publish a rate, so we use 2026 creator and network data: about $0.08–$0.4 per 1,000 views for US, UK, Canadian and Australian audiences (typical $0.15) and $0.005–$0.05 for audiences in Nigeria and the rest of Africa (typical $0.02).
- A niche multiplier nudges the estimate up for education and finance pages and down for kids content. These niche factors are our own estimate.
- Content Monetization is invitation-only and limited to the countries and languages Meta lists. If you tell the calculator you live outside them, it shows zero and explains why.
- For brand deals we start from about $8 per 1,000 followers per sponsored post (range $4–$16), then adjust for engagement, audience region and format. A Reel or video is priced about 40% above a feed post. The engagement bands and regional factors are our own estimate.
- Stars, subscriptions, Creator Fast Track payments and paid boosting are not included.
Rate data last reviewed: 8 October 2026. Sources: Meta: countries and languages, Meta: content monetisation for creators, Content Monetizing RPM by country, AdaptlyPost Reels pay, Technext24, Shopify influencer pricing, Creaticalc Facebook rates.
Frequently asked questions
How much does Facebook pay for 1,000 views?
Usually a few cents. 2026 data suggests Content Monetization pays roughly $0.08–$0.4 per 1,000 views for US, UK, Canadian and Australian audiences and $0.04–$0.2 for European audiences. Meta pays on qualified views and watch time, so views where people scroll straight past may earn nothing.
Is Facebook Content Monetization available in Nigeria?
Yes. Nigeria is on Meta's list of Content Monetization countries, along with Ghana, Kenya, South Africa and Egypt. The programme is invitation-only, so you need an invite in your Professional Dashboard or Meta Business Suite (you can register interest there). Content must also be in a supported language: English is supported, but Yoruba, Hausa, Igbo and Nigerian Pidgin are not on Meta's current list.
How much does Facebook pay for 1,000 views in Nigeria?
For mostly Nigerian viewers we estimate $0.005–$0.05 per 1,000 views, roughly ₦6.70–₦67. Pages with a big UK, US or Canadian audience earn several times more for the same views. Your Professional Dashboard shows your real earnings per 1,000 qualified views.
How much does Facebook pay for 1 million views?
Roughly $80–$400 with a US-heavy audience and about $5–$50 with a mostly Nigerian audience, based on the ranges above.
What are the requirements for Facebook Content Monetization?
You need an invitation from Meta, a Page or a profile in professional mode, and to follow Meta's Partner and Content Monetization policies. Reels must be at least 10 seconds and stories at least 5 seconds, and content watched for under 5 seconds does not count. Boosted, unoriginal or copyright-claimed content can be excluded.
How much should I charge for a sponsored Facebook post?
Published 2026 benchmarks put Facebook nano creators (1,000–10,000 followers) at about $25–$250 per post and micro creators (10,000–100,000) at $250–$1,250. Nigerian rates are usually lower because brand budgets are smaller. Use the brand-deal option above for a starting point, then compare quotes in your niche.